When Apple announced the iPhone OS 4 operating system back in April of this year, our developers went to heaven. For so many times in the past, they were handicapped by the restriction to the live-video access. Handicapped is a nice word, it’s more like deprived. Real image-based augmented reality experiences were possible on all other platforms, Android, Windows Mobile, and Symbian, but not on iPhone. Finally, Apple heard our pleas and opened up the live camera access!!
The possibilities are endless and user experience is far superior than purely relying on GPS and other sensors. Multimedia experiences can be triggered by images, product packages, signs, posters, magazines or newspaper pages or any other object around the user. Ratings, tips, affiliates and other e-commerce functions can be displayed on real products. Advertisers may “augment” their print ads with games or added displays. Museums may offer a guided tour of their art treasures through augmented reality. Developers can create realistic and mixed reality games in the real environment of the player. And with the iPhone, its elaborate software distribution framework and a high-and-rising market share, the technology will finally make its way into mainstream.
And presto! You see it?
What possibilities / example use cases can you think of? Which industries do you think will hugely benefit from this? And where do you see this going? Love to heard your thoughts, leave a comment below.