When Apple announced the iPhone OS 4 operating system back in April of this year, our developers went to heaven. For so many times in the past, they were handicapped by the restriction to the live-video access. Handicapped is a nice word, it’s more like deprived. Real image-based augmented reality experiences were possible on all other platforms, Android, Windows Mobile, and Symbian, but not on iPhone. Finally, Apple heard our pleas and opened up the live camera access!!
The possibilities are endless and user experience is far superior than purely relying on GPS and other sensors. Multimedia experiences can be triggered by images, product packages, signs, posters, magazines or newspaper pages or any other object around the user. Ratings, tips, affiliates and other e-commerce functions can be displayed on real products. Advertisers may “augment” their print ads with games or added displays. Museums may offer a guided tour of their art treasures through augmented reality. Developers can create realistic and mixed reality games in the real environment of the player. And with the iPhone, its elaborate software distribution framework and a high-and-rising market share, the technology will finally make its way into mainstream.
Try it yourself, download junaio on your iPhone or Android and tune into the junaio GLUE channel, find it under New and Featured. Hold up your phone to this image:
And presto! You see it?
What possibilities / example use cases can you think of? Which industries do you think will hugely benefit from this? And where do you see this going? Love to heard your thoughts, leave a comment below.

Does glue allow multiple aHREF links out. Or would this be done within a 3d model? I ask as I can c uses if you can add multiple links to models similar to image maps or can u insert links into 3d images? Single links are not as useful but would be nice to know
Hi Ade,
Thanks for your message. What you mean is can we have multiple URLs linked to the POI? For each 3D model we support one link currently, but there can be a link to a website with further additional links. Hope that helps.
Feel free to email me if you any additional questions.
-Lisa
lisa.murphy@metaio.com