Augmented Reality in Urban Context

One of the most interesting use cases of augmented reality is in Architecture. Prior to the actual construction or finishing of a building, how do you visualize what the building looks like to your clients or to neighbors in the city? This is where augmented reality becomes handy. The actual overlay of 3D buildings in the location of where the building is being built adds tremendous power of communication and visualization.

Pure Gruppe Architect, an innovative architecture firm in Regensburg, Germany, created a 3D construction of an architecture work using augmented reality on junaio. What’s special regarding the execution is the use of LLA markers (Longitude, Latitude and Altitude) to determine the exact positioning of where the new building is placed. We have seen a lot of examples of geo-based architecture works, however with consumer GPS and accuracy of about 20-40m, the precise location is not exact. But with LLA markers, you will get the building in its exact location!

Now just imagine, placing this large marker at a construction site and having folks hold up their phone and seeing the actual building. Isn’t that amazing? It’s actually already a Guinness World Record!

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One Response to Augmented Reality in Urban Context

  1. With Virtual Tags you may tag whichever place with a geo-referenced message to be later seen as an augmented reality cloud.

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