Over the past year, we have seen many brands that used augmented reality to market their products – such as LEGO, JC Penney, Adidas, Ben and Jerry’s just to name a few. Whether its mobile, online, or kiosk applications, all these were geared to engage the user in a more interactive way beyond traditional marketing.
Now mobile augmented reality (MAR) is opening the door for brands and advertisers to enhance their print ads in their portfolio of media plan tactics. Recently, we have seen Absolut Vodka in Spain, Coca Cola in Germany – part of Sausalitos magazine, and Occhio Piu in Germany using MAR to add another dimension and zest to their existing print ads.
Show is always better than telling – to see the experience, you can launch junaio, point your phone at the images below (make sure you are tuned into Absolut, Sausalitos, or Occhio channels) and see the magic happen!
Augmented reality is becoming a complementary technology used by brand managers and advertisers to enhance its current portfolio of media plan. We are excited to see the adoption!