The stern weekly magazine of publishing house Gruner & Jahr is one of the most important magazines in Germany with a circulation of 850.000 issues sold and a total reach of an estimated 7,5 Million readers, covering a wide range of stories of political, economic as well as social and lifestyle interest. The issue #36/2011 which appeared on the newsstands this week has been dedicated to Augmented Reality and the sort of revolution this new technology is likely to provoke in our daily lives.
Smartphone owners can now experience firsthand how editorial contributions can be enriched with multimedia content adding a completely new dimension to textual information and to news coverage in a print magazine.
All that’s needed is to download the free app “stern AR” from the AppStore or Android Marketplace. The app is powered by the junaio Plugin, which is why regular junaio users can also try out the stunning AR experiences, provided of course they have the stern magazine in front of them.
What I particularly like in this stern issue is that here Augmented Reality is not presented as a gimmick but as a serious means of enhancing the real live stories which journalists research and report on. The cover story of this issue is dedicated to the memorialof 9/11 and the video interviews with bereaved family members I find especially moving. This combination of print and digital media rings in a new form of journalism.
As stern editor in chief, Thomas Osterkorn comments: “Augmented Reality applications are fun. Yet, it really gets fascinating when, with the help of AR, we succeed in conveying new insights, very personal experiences or special moments. For this reason we did not want to just write about this new technology but to make it come alive for our readers through the very stories reported in stern.”
stern also produced a very interesting video with a message from the editor in chief. Click to see it.