There sure is a lot of dancing going on in the AR world recently.
In this case, giant ghostly 3D images rocked out with attendees of this year’s Heineken Balaton Sound Music Festival on the shore of Lake Balaton, in Zamardi, Hungary. Balaton Sound is one of Europe’s largest open-air music festivals, and if there’s anything that goes well with gigantic outdoor festivals (besides beer), it’s junaio.
ARworks, one of our junaio Certified Developers, worked with T-Mobile and Heineken to design this location-based experience for this year’s festival goers, who could use their smartphones and iPhones to download junaio and launch the experience. Users could access in-depth information regarding the concerts around them, as well as check out really cool 3-D animations that seemed to float in the air above them.
Large music festivals, especially those that take place outdoors, are great environments for mobile AR. The large open areas contribute to a more immersive experience, and the highly energetic atmosphere just makes it all the more fun. It’s great as well that in these gigantic events people are able to navigate easily and conveniently to restrooms, stages, food and beer vendors etc. We’re really happy with ARworks and T-Mobile for putting this together and creating such an entertaining and engaging experience.
Even though Balaton Sound has passed, be sure to read on to learn more about the experience and how you can still access it.
T-Mobile used a multi-levelled AR content as part of its brand communication on the 3 summer musical festival it had sponsored. The AR platform was developed and realized by ARworks.
The content, which was available through smartphones helped to find the key spots in the huge area of the festivals, because in the live view of the app the distance and direction of the stages, bars, restaurants and other useful venues was visible. Apart from this this GPS based content, the full program of the stages was available directly from the app: pictures, hits with lyrics, members, trivias, youtube videos, the official site, etc.
Above the useful content the huge, animated, 3D AR ghostdancers were partying with the visitors for the music coming from the AR loudspeakers and controlled by the AR equalizers.
The content was developed on Junaio by ARworks and was shown on iPad2-s and Sony-Ericsson arc-s by hostesses – smartphones owners were encouraged to download it themselves as well.
You can enjoy the content yourself as well by switching Junaio to fixed GPS mode in the Settings menu of the iPhone and setting the GPS co-ordinates to: Lat: 47.554327, Long: 21.633791 and then searching for and launching the “T-Festival Guide” channel.