Enjoy this Augmented Sundae from McDonald’s

McDonald’s India recently launched their Oreo McFlurry sundae nationwide with a stunning Augmented Reality campaign based on junaio. Pointing the smartphone’s camera at a picture of the tasty dessert let the McFlurry cup suddenly swirl and bounce, with chocolate tablets flying up and exploding chocolate chips all over the creamy surface.

It was the first ad campaign of this kind in India. The especially interesting thing about it is that it is so comprehensive with different media coming together in a way that virtually everybody could enjoy the AR display, with or without smartphones.

The campaign consists of several different components:

  • Smartphone users can experience it of course in junaio on iPhone and Android. A QR code on ads and posters helps to quickly download junaio for those who haven’t got it installed yet.
  • The picture of the product in McFlurry ads in newspapers and magazines serves as marker for smartphones or tablets.
  • The effect also works on PCs using the PC camera. Go to www.imlovingit.in and hold the picture against the webcam – bingo!
  • Similarly in the McDonald’s stores, large free standing cardboard posters invite customers to experience the AR display with their smartphones.
  • There people can take a picture of themselves with the virtual McFlurry and post it Facebook.
  • And for those who don’t own a smartphone, there are McDonald’s stores with dedicated PC kiosks containing a high end graphic PC, large screen and webcam. When people have finished their meal they can take their printed tray mat to the PC kiosk, hold it up in front of the camera, and see the animated, virtual McFlurry cup appearing over the tray mat.

The campaign was realized by the the HIT Lab NZ (www.hitlabnz.org) and its partner Patched Reality (http://patchedreality.com/).

I am sure nobody in India will miss this campaign. One wonders what people enjoy more, the tasty dessert or the AR experience. I bet it is both together.

About these ads
This entry was posted in augmented reality, mobile augmented reality, Press and tagged , , , , , , , , , . Bookmark the permalink.

12 Responses to Enjoy this Augmented Sundae from McDonald’s

  1. Pingback: Enjoy this Augmented Sundae from MacDonald | Realidad Aumentada - Geolocalización - Marketing móvil | Scoop.it

  2. Pingback: Enjoy this Augmented Sundae from McDonald’s | Augmented Reality News and Trends | Scoop.it

  3. Pingback: Enjoy this Augmented Sundae from McDonald’s | Exploring Educational Technology

  4. Pingback: Enjoy this Augmented Sundae from McDonald’s | Augmented reality - laajennettu todellisuus | Scoop.it

  5. Pingback: iPad artists adbust with augmented reality | Journal of Technology and Economic Development | Future Technology | Green Technology | Military Technology | Business | Trading | Finance | Computer | Robots | Entertainment | Games | GPS | Software | Music Te

  6. Pingback: iPad artists adbust with augmented reality | iDevices News

  7. Pingback: iPad artists adbust with augmented reality | QR Code Reader

  8. Pingback: iPad artists adbust with augmented reality

  9. Pingback: Ripley's Blog | Ripple's Web » iPad artists adbust with augmented reality

  10. Pingback: This and that | Ripple's Web » iPad artists adbust with augmented reality

  11. Pingback: iPad artists adbust with augmented reality – JailBake

  12. Pingback: Apple Ipad Tech News » Blog Archive » iPad artists adbust with augmented reality

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s