To answer your question- no, the AR puns never get old.
The results of the 2011 Augmented Planet Reader’s Choice Awards are in, and junaio has come away with the award for Best Augmented Reality Marketing Campaign for the interactive television experience for the European TV Show Galileo, by ProSieben. We’re very excited to have received such a positive response from Augmented Planet readers for this campaign- this was the first major use-case for augmented television, and one of the first times it had been implemented by an AR browser on such a massive scale.
Galileo viewers could use their smartphones while watching to participate in an interactive quiz game, all through junaio. After selecting their answers, they would even get feedback in real time. Not only is this a technological answer to SMS texting and marketing, but it opens up yet another way for television viewers to interact and experience their favorite programs- not merely watch them. To watch a video of the experience, check out the clip on ProSieben’s website (with English subtitles).
The junaio channel ran successfully for many months with over 250,000 particpants. ProSieben eventually enlisted metaio Partner and junaio Certified Developer Kreativagentur Thomas to develop an entire Augmented Reality app, “Galileo Zeitreise” for a recent experience in which users could embark on a Time Travel adventure through the popular TV show.
junaio also placed second for Best AR Browser, and metaio won Best AR Developer Tool Kit for the new (and free!) metaio Mobile SDK. Be sure to check out the Augmented Blog to learn more about their successes.