We’ve linked to this project a few times already, but as Mobile World Congress is in less than a week we wanted to highlight it once again!
junaio Certified Developer TAB WorldMedia developed this very cool project in conjunction with the GSMA for the 2012 Mobile World Congress. TWM worked with the GSMA on the “Redefining Mobile” campaign to come up with a mobile experience that would really highlight what lay in the future for mobile browsing.
The TWM junaio project consists of two experiences, a 360 degree interactive viewer and a 3D animation that launches from the MWC print advertisement. The former allows conference attendees to check out the entire arena before even traveling to Barcelona. Users will find themselves at the entrance, where they can see the different pavilions and zones they could possibly attend, including the App Planet, mPowered Brands, and the Exhibition Area. The view also includes an updated speaker schedule and live Tweets from anyone using the #mwc2012 hashtag.
The second is a fully interactive 3D model augmenting the MWC campaign graphic that appeared in all sort of prominent magazines (including TIME). When users point their smartphones at the ad or the conference brochure (or really anywhere that graphic appears- with 2D image recognition it doesn’t matter where the image is so long as your smartphone can see it!) to bring the image to life, complete with interactive floating augmented buttons.
You may recognize the experience from our 3.1 vs. 3.5 demo video, but here’s a full video from TAB World Media of exactly what you should see:
“I would like to thank junaio for collaborating with us to create this fantastic augmented experience,” said Remco Vroom of TWM. “With couldn’t have done it without your help. We also like to thank the GSMA team for believing in our concept and especially for the fantastic job in co-creating this unique experience with us.”
So search junaio for the “MWC 2012″ and point your phone at the “Eye” graphic. If you don’t have one handy, you can find the tracking image here. Once more, if you’re heading to the Congress make sure to check out our site and download the PDF for the locations of all of our booths.