For The Weekend: Greenpeace Out!

If there’s a will, there’s a whale. 

junaio augmented reality idzard kwadjrik greenpeace north sea

Computer fishin. Augmented Reel-ity.

Netherlanders (and anyone else) visiting the Rotterdam Zoo in Blijdorp were treated to an extra augmented reality experience as part of the new Virtual North Sea Reserve exhibit, developed by Idzard Kwadijk for Greenpeace NL.

Smartphone users just needed to download junaio, launch the Greenpeace Noordzeereservaat Blijdorp channel and point their cameras at the markers visible in the above picture. A school of fish pursued by sharks would start swimming through the exhibit, even around nearby columns and pillars (thanks to occlusion in junaio):

There’s something fishy about this occlusion…

Check out the links above for more information. If you’re in the Netherlands near Blijdorp you should definitely make the visit.

Great work Idzard!

And enjoy your weekend everyone!

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About Trak

Marketing & PR Manager @metaio_us, New Media / Coffee Advocate
This entry was posted in augmented reality, Channels, creative authoring, Developer News, Events, mobile augmented reality, Projects and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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