This is a fun use of Augmented Reality to spice up a marketing campaign and give a promotional contest a viral boost!
The winter sport season is far from over. Snowboard and outdoor gear manufacturer Nitro Snowboard Co. has started a new Augmented Reality campaign, executed by Treffpunkt Idee, a Junaio Certified Developer, for its latest line of outerwear. The campaign is designed to entice customers into stores to unlock the augmented experience and enter a contest to win a helicopter ride.
The augmented experience is two-fold. For the first experience, a large display in stores can be scanned with Junaio and suddenly the user has the feeling of being inside a helicopter flying over the Alps.
The second experience is triggered by the hang tags on the Nitro Outerwear Apparel – by scanning the tag with Junaio, the hang tag literally opens for the customer, revealing a 3-D animation with a narrator who explains the contest, all while a helicopter circles him.
For more information about the Nitro campaign and Treffpunkt Idee, contact Torsten Biermann