A guest post by Emily Wachelka
A Platypus is an egg-laying, duck-billed, beaver-tailed, otter-footed mammal. A water/land duck. What does that have to do with AR?
A platypus lives in the water and on the land. A foot in both words – this might sound familiar to many AR developers. Augmented Reality does just that – bridges the gap between two worlds – the real and the digital.
A recent article in the Dutch quarterly “Flynth” features Sylvia van Delft , Theo Lagendijk, the founders of Platipus, (one of our certified junaio developer) on the cover. Metaio’s SDK was used to develop an iOS and Android app to highlight the Platipus technology and provide an AR experience for Flynth readers.
This small, innovative company from the Netherlands introduces itself:
The future is augmented. Augmented Reality is quickly becoming a mass medium because of its immersive experiences and ease of use. Platipus loves to do AR projects that are creative and innovative. Platipus Software enhances all sorts of user experiences using rich new forms of interaction made possible by state of the art technology.
This video gives a great introduction to Platipus’ interactive 3D:
Flynth AR from Platipus Software Inside on Vimeo.
We conducted a short Q&A with Theo. Here’s what he had to say:
Why do you use Metaio’s products?
Theo: What I like about Metaio is that you are making state of the art augmented reality technology available to us (or the world in general actually).
We love to use the Metaio SDK pro license to build very responsive user friendly AR products. We’re relatively new to this but we’re sure that we will make a lot of clients happy with Metaio‘s technology stack.
Furthermore, Junaio is an awesome tool to do super fast test iterations. We will often develop new products by first creating a Junaio channel first. The channel is a great way to test tracking configurations, AR content and user interaction. Channels can (without any trouble) immediately be made available to clients to collect their feedback. Channels are also a great way to test across different devices. When the channel is accepted by the client it’s then easy to transfer the AREL code to a Metaio SDK project and start optimizing (or further innovating) the AR project.
Emily trying the Platipus AR Application
How will Augmented Reality look in five years?
Theo: In five years it will be useless to call your product / your city / your art “augmented”. The adjective “Augmented” will be as meaningless as “Online”. Of course it is Augmented, we expect nothing less.
The technology to build AR will be so accessible that this virtual world is completely democratized and built by us all.
Platipus has tons of AR projects. Here is one of their most recent ventures:
Platipus has used both Junaio and the Metaio SDK to develop a channel and corresponding apps for the Zuyt Bruyn project – which provides an augmented view of a residential development as it might look in the future. This project was used to help potential buyers envision the property. An innovative and accessible use of AR!
Video Introduction of the Zuyt Bruyn Project:
For more information on Platipus’ other projects, visit their website and vimeo channel.
We are thrilled to have such an innovative company using our technology.
Keep up the good work, Platipus!
(random fact: Platypus are the only mammals in the world to lay eggs. How’s that for special powers? Also, this!)
PS: Have you ever wondered what a platypus sounds like? BAM!