Shopping on the run: The new Decathlon brochure uses Augmented Reality

A guest post by Andreea Raducan


We live in a busy world. Every day we are occupied with work, meeting friends, learning a language, taking cooking classes, buying groceries and dozens of other small but necessary things. Doing all this would be impossible without our health. For body and mental health, sports are essential, we all know this. However, it often happens that we postpone exercise because we are missing the right shoes or outfit, or most importantly: we are missing the time to actually evaluate offers and buy what we need.


This is where Augmented Minds, Decathlon  and Junaio step in: Junaio Certified Developer, Augmented Minds has created a Junaio AR channel, for you to easily browse through Decathlon’s sportswear offerings. Wherever you are – needless to say, equipped with a smartphone or tablet and connected to internet – you can quickly find what you need using Decathlon.  In easy steps, you can browse through hundreds of articles, find the closest shops or simply order online. Moreover, you can find plenty of information about products, such as advantages, technical details, how-to-use demos, possible matches with other articles, and even customer reviews, all for you to make an informed and comfortable decision. The Easter edition “AllerlEI Sport” is the second leaflet – the first edition was already published at the end of March.

How to use the app, in 3 steps:

  1. Download Junaio for free – from the Google Playstore, iOS store or junaio website.
  2. Scan the pages you are interested in from the Decathlon leaflet
  3. Order, find a shop nearby or read further information (on Decathlon’s website / facebook page)



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Virtual Technologies are on the move & Mark Zuckerberg dreams of Augmented Reality

Originally posted on Augmented Reality Blog:

It’s a decisive time for tech industries and we were overwhelmed and thrilled by the announcement of the Metaio AREngine, the developer version of the  Google Glass, Apple buying PrimeSense and Intel announcing RealSense. Intel’s proclamation in Las Vegas to integrate our 3-D tracking technology into the RealSense platform was a huge step for us.  We’ve noticed an tremendous growth in usage, development and interest in Augmented Reality and two major topics around AR dominated 2013: Enterprise and Wearble Computing. The purpose of all these technologies is after all to make our life easier and more natural. But it still takes more money and brains to come closer to this vision.

Oculus Rift at 2013 InsideAR

Oculus Rift at 2013 InsideAR

This week  two announcements rocked the market: HTC bringing out the new HTC One (M8) with a depth-of-field sensor and great possibilities to AR makers. And the huge giant Facebook  who surprised with the…

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Artscape – See the World Through the Eyes of Artists

artscape banner

Have you ever visited a museum, and wondered if the scenes depicted in the paintings still exist? In a fascinating project from the developer Gareth Russell, who works as an ecologist at the New Jersey Institute of Technology, users can access the Junaio channel and view famous works of art in their original places of creation. According to Gareth:

ArtScape uses augmented reality to place landscape paintings at the estimated location of their viewpoint — the place the artist was standing when each one was painted or sketched.

Using the free Junaio app on either iOS or Android, you can find artists’ representations of the landscape around you — see it as they saw it.


The app allows you to view the painting alongside the “real” landscape, as a full screen view, and also to find out more about the work of art.

The project stemmed from an interest in using AR as an Environmental User Interface (EUI) to “provide a window to our natural environment.” Gareth is currently working on other projects that involve showing “live” views of trees that would show the rate of oxygen production, for example.

In addition to ArtScape, there is also a companion project called TimeScape which uses a similar approach to couple historical photos with their locations, so that the user can see what a place used to look like and compare the image with the real world view. The projects were programmed using PHP and Javascript on the server, and Mathematica for the back-end (and to generate the Javascript).

Access the Junaio channel with this code or by searching for ArtScapeartscapeQR

Both Artscape and Timescape are depending on Crowdsourcing to fill their databases.  From the Artscape website:

The database that underpins the app is crowdsourced. Users contribute views by estimating latitudes and longitudes and linking to publicly available images. Do you know the location

depicted in a famous landscape painting? Then add it to our database!

timescape banner

Gareth’s other side project, TimeScape, where historical photos can be viewed on-location to provide users with an idea of what things used to look like

We think that the concept behind these ideas is a truly useful application of AR and can see a lot of potential in these projects – and in the ideas behind EUI for learning and discovery. Keep up the good work, Gareth!

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AVK Terwey augments Tamaris’ Spring/Summer Collection

Shoe manufacturer Tamaris already used Augmented Reality for their campaign for the boots winter collection 2013/14 in Germany and has recently started the spring/summer collection camapaign in magazines and with poster advertising. Junaio Certified Developer  AVK Terwey developed a Junaio channel for Tamaris to use augmented reality for an enhanced user experience while reading glossy magazines or standing in front of a bus station. Each shoe model is linked to its online shop item. Depending on the user’s location, the user will be directed to the online boutique in Germany, France, or Austria.

Berenice Terwey from AVK Terwey says: “The aim of our Junaio channel for Tamaris is to use Augmented Reality as a sales-promotion medium. Compared to traditional media, AR creates the opportunity for the user to communicate directly with the Tamaris brand and its products in a more efficient and sustainable way.”

Design, UI design / layout, implementation: AVK Terwey
3D Models : Henning Kleist

Read the full interview with Berenice Terwey in the blogpost for the Tamaris Winter Collection 2013.

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Metaio releases newest version of Junaio AR Browser with new design, real-time POI visualization and browser interoperability

It’s a release, yeah! 

Yesterday we finally released the newest version of Junaio for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and location-based information from almost anywhere in the world.

“The more natural we make AR, the more mobile users will see value and return to the experience,” CTO Metaio, Peter Meier said. “It’s clear that the next step for mobile AR is location-based information in devices like Google Glass, and we’re looking to the near future in our R&D.”

Junaio has been optimized and available for wearable devices like Glass since Metaio’s InsideAR conference in October of 2013, but as of today it’s equipped with an even friendlier interface and a more contemporary style familiar to today’s app users. The brand new visualization scheme ensures that the user sees only the most relevant information to his or her surroundings, like geo-tagged Instagram photos or tweets; the best places to catch a Taxi; the nearest entertainment locations like movie theatres or concerts; or even the real-time positioning of public buses and trains.


Junaio combines GPS, image recognition, visual search and a robust cloud-based architecture to recognize and attach digital information to nearly any object or environment in real-time. Now even non-developers can create their own Augmented Reality “channels” and even applications with the latest Metaio Creator tool, a drag-and-drop and easy-to-use content management system for AR.


For developers who want to create mobile AR experiences utilizing location data, Junaio is now compatible with other browsers like Layar and Wikitude. Now over 20,000 Junaio developers will have access to the entire mobile AR audience and will be able to push their content directly to other applications.

Download Junaio today at

Learn more about the Metaio Creator at


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Augmented illustra – The Power of Female Professors

History is male, future is female


At the University of Groningen, Netherlands,  there is a gallery honouring all professors teaching there over the last 400 years. This shows great respect towards all the scholars – but there was actually only one problem: Amongst the 150 men were only 2 women! Time for change!

When the two professors, Mineke Bosch and Mineke van Essen had a meeting with Jantine Wijnja – who is well aware of the possibilities of Augmented Reality – AR seemed the perfect way to address this issue. Besides a lobby for more women on the walls, this request was enhanced by turning the walls into an interactive clickable portrait gallery in which 50 of the men were replaced by portraits of women. The take-over expanded beyond just the portrait gallery. There are appearances of female professors all over the building, along with the stories of their scientific careers.

Dutch new media (AR) Artist Sander Veenhof joined the project initiators and developed a contemporary exhibition highlighting the many female professors currently active at the university. The virtual appearances can now  be viewed by opening the Junaio channel “Augmented illustra” inside the university.  “Thanks to AR, we adjusted the balance. And we created a lot of portrait pop-up spots throughout the building.”, says Sander Veenhof. “Technically, it was quite a challenge. The Junaio channel switches between various modes of tracking and positioning. There’s 2-D tracking of the portraits, 3-D tracking of building elements such as the balcony and there’s the ‘relative’ positioning of professors in a circle around the viewer. Photographers Ewoud Rooks Ronald Zijlstra spend a whole day taking pictures of all the professors at the required spots to make sure the lighting would be correct. The cut-out 2-D photos are blending into the 3-D environment as realistic as possible.”

In case you want to see the “Making of” video of this AR project follow this link to YouTube. You still have the chance to visit the exhibition yourself. It will be open until September 1st, 2014

IMG_0765 stairs
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Technical Insight into Junaio’s Redesign – An Interview with Anton Fedosov

Originally posted on Augmented Reality Blog:

With the introduction of a new Junaio interface, we decided to take a moment and sit down with Anton Fedosov, Senior User Experience Designer, and see if we could get any information about the redesign.

What is Junaio for you?


Anton Fedosov: For me, Junaio is an Augmented Reality Laboratory, in a sense that is a window-to-the-world with the latest technology developed by our company. It has the top-notch detection and tracking technologies, advanced sensors and localization services in the consumer space. it is an important platform to test our ideas with our users ad to verify our concepts.

I believe one of the strongest advantages of Junaio is that you are able to identify any object in front of you and the app gives you, instantaneously, information about it. For searching visually is very helpful.

What problems did you face with the old design of Junaio?

AF: We tried…

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